A Distinguished Visiting Scholar at both Stanford and Johns Hopkins Universities, Kendall Haven has, for over 30 years, led the research effort for the National Storytelling Assn. and International Storytelling Center into effective story structure and into the process of story-based influence and persuasion. An internationally recognized Subject Matter Expert on the cognitive and neuroscience of story, Haven created the first detailed, quantitative model of dynamic story architecture that accounts for how narrative material is processed, understood, remembered, and recalled in a receiver’s mind. His two seminal works (STORY PROOF and STORY SMART) have revolutionized our understanding of the dependence of the human brain on story structure. Haven serves as a story consultant to departments in various U.S. governmental science agencies and with numerous corporations,
nonprofits, and educational organizations.
Your Brain on Story
“It’s not what you say that matters. What matters is what they actually hear.” Effective communications depends on what happens inside the Target Audience’s mind. Thus, the two key critical questions we will answer in this workshop are:
1. How does the human brain make sense of incoming information (or experience)?
2. How does the brain then create meaning for that information?
In this in-depth, hands-on workshop, you will learn the state-of-the-art practical tools and techniques to control how your target audiences understand and respond to communications. You will experience the Eight Essential Elements of effective stories, learn how each affects the mind of your audience, and then learn to apply the Story Influence Model. You’ll learn to craft and build key story elements into the foundation of your presentations. Through it, you’ll learn to control those two internal processes and you’ll gain the power to successfully control communications and influence.
15/04/21, 14:00 - 18:00