Hybrid Communication at Scale: What's Really Working Inside Big Organisations
- May 13
- 2 min read
Introduction: Meet The Panel
A conversation with Svetoslav Spasov (KPMG IT Services), Doroteya Mincheva (Flutter International) and Sinisha Djukic (Bosch Digital Bulgaria).
Moderated by Boris Hristov, Founder of 356labs & Present to Succeed.
Hybrid — are big organisations actually getting better at it?
Svetoslav: We've come a long way. But getting better isn't the same as mastering it. There's still a lot of room to grow, especially when it comes to keeping remote participants genuinely engaged rather than just technically present.
Doroteya: The mindset shift has been the biggest change. Before COVID, hybrid was something you tolerated. Now it's something you design for.
Sinisha: We felt the friction most in those early meetings where half the team was in a room and the remote people just got forgotten. That pushed us to be much more intentional.
KPMG IT Services built a formal internal speaker academy. What sparked that?
Svetoslav: The recognition that technical expertise alone isn't enough. You can be the best consultant in the room, but if you can't present your ideas clearly, the expertise doesn't land. The Super Speakers Programme goes further — it identifies people who want to represent the company publicly, trains them to a professional standard, and certifies them through peer review. Other certified speakers assess whether you're ready. The badge means something.
Flutter International adapted the Toastmasters model internally. How does that work in a corporate?
Doroteya: It's a regular, voluntary gathering where people practice presenting and give each other feedback in a low-stakes environment. Nobody is forced. People opt in because they want to improve, and that changes the energy. Once a few people tried it and saw results, it grew on its own.
Sinisha, you ran a two-day hybrid strategy workshop for 80 people. What made it work?
Sinisha: Two facilitators — one for the physical room, one dedicated entirely to remote participants. During every break, they'd sync: transferring whiteboard content into Miro and SharePoint so that when everyone returned, they were all working from the same information. Remote participants felt like full participants, not observers.
One thing each that genuinely improved your hybrid meetings.
Svetoslav: Miro for strategic work. Once you try it, going back to slides and verbal discussion feels like a step backwards.
Doroteya: Icebreakers. Building in a moment where people can connect as humans makes everything that follows work better. It's not fluff — it's architecture.
Sinisha: Cameras on, always — even in the same room. If remote participants are on the call, everyone opens their laptop and turns their camera on. It stops being an in-room meeting with observers and starts being one meeting.
Watch the Conversation
Watch the full panel conversation on the Present to Succeed YouTube channel.
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