Storytelling Science & Story Reframing
- Mar 13
- 3 min read
Introduction: The Real Problem with Presentations
Presentations and stories aren’t just about slides, design, or even delivery—they’re about changing minds, inspiring action, and shaping how people see the world. In his compelling Present to Succeed session, Kendal Haven calls for a revolution in how we approach storytelling, urging us to look beyond the surface and confront the real “dragons” that shape the impact of our message.
Why Storytelling Frustrates Us (and Why That’s a Call to Action)
Kendal’s journey began not with a love for storytelling, but with a deep curiosity: why do some stories stick, while others are forgotten? Why do so many presentations fail to make an impact? He argues that this frustration is a sign that we care—and that it’s up to us, as communicators, to change the narrative. When you see storytelling as a chance to lead and connect, not just inform, you unlock the power to transform your message and your audience.
The Three Myths (and Truths) of Storytelling
“It’s All About the Content”
Many believe that simply having good information is enough. Kendal insists that the real power lies in how you frame and deliver your message. The structure and emotional journey are just as important as the facts.
“Delivery Is Everything”
While delivery matters, it’s not the magic bullet. Even a charismatic speaker can’t save a story that doesn’t resonate with the audience’s needs and beliefs. The real impact comes from understanding how the brain makes sense of stories and meaning.
“Good Enough Is Good Enough”
The biggest danger is settling for “good enough.” Kendal challenges us to push past complacency, because in storytelling, “good enough” simply isn’t enough. The world needs stories that are crafted with intention and insight.
Selling a Story: The Dragon, the Treasure, and the Real Hero
Kendal reframes the classic storytelling model: it’s not about making yourself the hero, but about understanding how your audience interprets the story. The most important character isn’t always the protagonist—it’s the “dragon” (the real problem), the “climax character” (who has the power to change the outcome), and the audience’s own perspective. The real work is in helping your audience see the problem, care about it, and believe in the solution.
Preparation, Mindset, and the Work That Matters
Great stories are built long before the first word is spoken. Kendal’s process starts with understanding the neuroscience of how people process information, then structuring the message to align with the audience’s beliefs, motives, and prior knowledge. The real work is in reframing your story so it lands exactly as you intend—helping your audience make sense of it, care about it, and act on it.
Q&A: Mindset, Value, and Professional Identity
In the Q&A, Kendal addresses questions about understanding your audience, the ethics of influence, and how to use story science responsibly. His advice: don’t make assumptions—engage with your audience, involve them in the process, and always use your storytelling power for good. Take your craft seriously, and you’ll elevate both your message and your professional identity.
Final Thoughts: Join the Storytelling Revolution
Kendal’s closing message is a rallying cry: stories matter, and it’s time to take them seriously. If you want to change how the world sees your work, start by changing how you see your own role as a storyteller. Decide to lead, inspire, and make your audience the hero of their own story.
Join the Conversation
What’s the biggest myth you’ve heard about storytelling or presentations? Share your experience in the comments below!
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