Present to Succeed LTD

Introduction: The Final Showdown To close out Present to Succeed, Lyndon Nicholson and Bec Fried from Future Present took a different approach to the conference wrap-up. Instead of a summary, they staged a battle. One client brief — a new luxury coffee brand called Roast Club — two approaches, five rounds, and the audience voting after each one. Bec was the human brain: instinct, skill, pen and paper. Lyndon was the AI robot: fast, data-driven, and repeatedly let down by his tools. Round 1:...

Introduction: The Second Great Disruption For millions of years, the only way to transmit information was through storytelling. In Marrakesh's Djemaa el-Fna square, the tradition still lives: a storyteller called Mahmoud holds crowds with nothing but his voice. In the business world, we call those people presenters — and they tend to do it in a considerably less fascinating way. Two seismic shifts have changed the landscape. First, algorithms took over distribution — Facebook and Instagram...

Introduction: Nobody Wants Your AI Talk Alex Steffen opened with sweat on his face and pudding for legs — about to present to 40 senior managers, with the founder of the company (one of the 100 richest people in his country) sitting in the front row. Instead of delivering persuasive arguments, he took the room on a helicopter ride over the Peruvian Amazon. By the time he made his point — "Great teams are built through trust" — the audience had already felt it. That is the difference between...